What is SEO?

With the unfolding of modern Technologies and Increase in demand of Digital Marketing, Business are all doing good, they are growing to a large number with making Tons of Profit and The Winner of the game Digital Marketing is SEO i.e. Search Engine Optimization which plays an important role in the increase in demand of Digital marketing. So, let’s start with what is SEO before that let us know Why SEO is Important.


Why SEO is Important?

Often many Local Businesses ends up due to lack of Digital Marketing and also seen small businesses start to grow with help of Digital Marketing. It not only Increases the audience but also helps you in standing out of the crowd with an increase in demand.


What is SEO?

SEO (Search Engine Optimization) is the process of affecting the online visibility of a Website/Blog. It helps in Increasing Website Traffic, audience, rankings and the main thing growth of your website.

To understand what actually SEO means lets, break SEO down and look at its part:

Quality of Traffic: it helps in growing traffic, not visitors but it grows quality traffic user come to your web page who is genuinely interested in your products or services.

The quantity of Traffic: it helps in growing traffic not the fake views but the genuine one.

Rankings: It helps in ranking you higher in Google Search results and your website rankings on Alexa.


How SEO works?

Suppose you searched for a particular topic on a search engine (Google, Yahoo!, Bing, etc.) and you get a list of numerous of a website that could potentially answer your question.

But, have you ever thought what’s going behind it.

Here’s how it works: Search Engine (Google, Yahoo!, etc.) has a crawler that goes out and gathers information related to the keywords used by you in a search bar. The crawler brings out all the information gathered to build an index. That index is then fed through an algorithm that tries to match all data with your searched keywords.


Types of SEO:


On-Site SEO: Also known as ON Page-SEO. Main goal of ON – Site SEO is to:

To understand what a webpage is about.

Identify the webpage is relevant to searched keywords.

The page is useful and worthy of ranking containing quality content.


Off-Site SEO: Also known as OFF Page- SEO. It works outside the website to impact your rankings within search engine result pages.



Digital Marketing is growing and will tend to grow further and the main role is played by SEO in growing it. Every Technology or Field gets outdated but Digital Marketing is the only field which will certainly grow more in coming days.

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