It may come as no surprise that marketing is all about connecting with your audience in the right place at the right time. It took many years for brands and businesses to understand that the future of marketing was not offline but online. Digital Marketing refers to marketing to grow business drastically and efficiently with the help of digital mediums or channels such as websites, social media platforms, blogs, emails, apps, and many more. This is primarily an internet-based activity aimed at selling goods or providing services.
In this digital era, millions of people spend so much of their time poking around digital platforms. Regardless of the type of your business, be it an app development company or a service provider, digital marketing would help you access to the mass market at an affordable price.

The benefits of digital marketing include:

Cost-Effective – Marketing and Advertising cost are one of the biggest burdens that businesses have to bear but with digital marketing, you can spend as much as you want and you are in full control of your budget. A properly planned and effectively targeted digital marketing campaign can reach maximum people at lower possible cost than traditional marketing methods. So, most digital marketing channels tend to be less costly from the start and prevent overspending on under performing campaigns.

Global Reach – Digital Marketing allows ad campaigns to be visible in any part of the world and a website allows you to find new markets and trade globally for only a small investment. This provides small startups with the rare opportunity to go global with the immense exposure provided. This has made many small businesses become global companies in a short time span.

Higher Revenues – Digital Marketing Techniques generate higher conversion rates compared to traditional marketing channels. Marketing or advertising campaigns on social media platforms cost little and loads of profitable benefits for your business in terms of better and higher revenues.

Content Performance and Lead Generation – Once you create an impactful and significant visual content, start promoting it on social media. Through such networks, customers would be able to learn about products and services through influencers and peers. The more engagement you get, the more Google believes your content to be worthy and in turn, it will boost your SEO rankings with ease.

Greater Engagement – Digital media helps you engage with more consumers. Not only it enables you to publish and promote content but also enables you to reach consumers through advertising. To stay relevant and keeping customers in this highly competitive business world is to ensure uninterrupted engagement with your audience. Social media platforms allow businesses to answer customer questions, alleviate misconceptions, and even generate sales.

The whole idea of digital marketing is to hold the attention of your customers for as long as possible while building a convincing reputation. These are the benefits of digital marketing that can transform small businesses and take them to a higher level.

South Korean tech Giant Samsung becomes the first major smartphone maker to include a Cryptocurrency wallet in its latest flagship Galaxy S10. This wallet would allow users to store virtual currencies such as Bitcoin, Ethereum in addition to Cosmo coin. It’s a cold storage wallet which means it doesn’t require an active internet connection to store and handle Cryptocurrencies. These all-new Galaxy S10 models also support select decentralized apps aka Dapps, and the primary Dapp on the flagship phones is Cosmee, and it lets users earn and spend Cosmo tokens in exchange for reviewing the beauty app.

Samsung has also announced the support for the Cryptocurrency called the Enjin coin. Enjin is an Ethereum-based digital currency for gamers that was founded in South Korea. This Enjin wallet would enable transactions for ERC-20 tokens and ERC-1155 crypto game assets. It also said that it would support contactless payments using Cryptocurrencies. Back in December 2018, Samsung was rumoured to have Bitcoin app in development with a cold wallet to save Cryptocurrencies but the company dismissed the idea of an integrated crypto wallet as “rumour and speculation”.

Strikingly, Samsung isn’t only Smartphone vendor that has brought Cryptocurrency support to its top-end models. Before Samsung, HTC announced its collaboration with Opera Browser and added support for multiple Dapps. Exodus, developed by consumer electronics giant HTC has been available for preorder from last October and can be purchased with Cryptocurrency. It has a Zion Cryptocurrency wallet for storing digital tokens.

Before HTC and now Samsung seems to kick off a revolution in Smartphone technology.

The crypto network and the exchanges that are directed inside it have been developing exponentially for some time now. In spite of the fall in bitcoin value, the interest in blockchain tech and the organizations using it to take care of issues has not faded. The beneficial thing about the situation is that there’s as yet a treasure trove of a chance for organizations hoping to investigate ICOs as a chance to raise funds however, the drawback is that there’s a monstrous measure of rivalry to battle with before getting a piece of the market.

Even in the most soaked businesses however, there are strategies that can be utilized to emerge and position an organization’s items and services to obtain a piece of the overall industry. With regards to ICOs, your showcasing ability will be the greatest determinant of whether you’ll meet your gathering fundraising target. Here are three hints from cryptocurrency innovators and business leaders to actualize for ideal outcomes:

1. Expand client information The information you’ve gathered about your clients can come in very helpful in different ways with it comes to optimizing your marketing efforts. The first is to guarantee that you have a strong retargeting system set up to keep your undertaking in the brains of your leads. Regardless of whether by ads, social media, email marketing or other systems, you’ll have the capacity to tailor your marketing to guarantee that their expectation to invest is not overtaken by the latest crypto fad.

In addition, make certain that you examine the information all together to guarantee that you’re in full consistency with the law in regards to investors. In the expressions of Christopher Kew-Smith, Head of Fintech Strategy, Financial Services Regulatory Authority (FSRA), Abu Dhabi Global Market (ADGM): “From a business visionary’s point of view, the ICO investor showcase offers another wellspring of capital. In any case, they should make a point to be mindful their personality taking money from– taking money from the wrong investor may mean unsalvageable reputational damage or breach of laws.”

2. Build a engaged in whether you develop your community and attract with your community by means of Telegram, Twitter, Reddit, Medium, Whatsapp, Discord or some other informal organization, the earnest thing is to guarantee that you have places where you can interface with your supporters all the time, give them data on the organization’s procedure and answer any inquiries they may have.

The more active and engaged your community is, the less demanding it will be to assemble the trust they have to put investment into your ICO, just as spread the news about it and inspire other individuals to contribute. A decent strategy here is to get experienced network directors whose sole occupation will be to coordinate your web-based life nearness over the different stages. “Having an expert to deal with things will absolutely yield essentially preferred outcomes over you’d get from simply requesting that a colleague assume responsibility,” says Michael Terpin, a key guide at Skycoin. “It’ll guarantee that you’re not exhausting any colleague and demonstrate your locale individuals that they are a need in your plan of action.”

3. Utilize just first-rate marketing materials ICOs have gotten a bad rep in specific circles in the course of recent months, with the rise in fraudulent projects and scam advertisements. One of the greatest warnings from the point of view of a prospective investor is whether your advertising materials seem to have been meticulously developed by a passionate team or set up together in a rush to cheat a set of people before moving onward to the following scam.

As per Kevin Murcko, CEO of CoinMetro, “From your site to your white paper and to any email you’re sending to your gathering of people, even the littlest grammatical mistake could ring alerts in the brains of your leads. Thankfully, this is easy to solve this problem, basically by guaranteeing that you hire just the best people to make your online presence and differentiate you from the abounding challenge.”

In all, the push of your marketing procedure must be to make it obvious to everybody who experiences your business that your ICO is dependable, unlike many of the spam ones they may have gone over before. By patching up your marketing materials, keeping your community engaged and making the most utilization of the client information you have, you’ll be well on your way to a gathering and outperforming your ICO raising support objectives.

Nowadays, organizations of different types, regardless of whether little, medium or substantial are exploiting the redone business applications as it encourages them to remain focused and increment efficiency. Here are the absolute most well-known points of interest of custom versatile application advancement for organizations –

Improves Efficiency

Since the business applications are custom-manufactured remembering your business necessities, it acts like an exhaustive application performing different capacities and discredits the prerequisite of numerous applications. Likewise, as these applications are custom fitted to suit your working style, it enhances the worker profitability and thusly business ROI

 

Offers High Scalability

Ordinary applications are worked to deal with a set number of assets and procedures. In case of your business developing, these applications will most likely be unable to deal with the heap. Uniquely crafted applications, then again are manufactured remembering every one of these parameters and can be scaled up effectively when the need emerges

 

Secures Your App Data

General business applications could possibly have particular security highlights, which may put your business information to chance. Having a custom application made exclusively for your business can fortify your information security framework, as pertinent safety efforts will be dealt with as per your business needs while application improvement

 

Integrates With Existing Software

General business applications might most likely function easily with your current programming. Custom made applications are incorporated taking with thought your present business programming and henceforth are ensured to coordinate well and capacity with no mistakes

 

Improves Customer Relationship

Customized business applications enable you to send customized updates identified with your items and administrations to your current clients continuously. Moreover, it enables you to get to customer details and receive feedback, which can be utilized to enhance long-term customer relationships

When we hear name Crypto or Cryptocurrency, the word Bitcoin strikes to our mind. Bitcoin was and is leading the crypto market since its launch. 10 years back when bitcoin was first introduced its value was less than a dollar and till 2016 many of us have not even heard about it, But in 2017, It was a Golden time for crypto, in 2017 cryptocurrency dominated the year which made cryptocurrency an easy way for many investors to become rich. The market was up by more than 7 times their price in 2016. Cryptocurrency gained a lot of attention and fame that it was most searched and a trending topic on Google. Everyone was interested to invest some penny in cryptocurrency as the rates of bitcoin was too high and to get profit, people invested their money in alt coins, thinking that they will become rich. Unfortunately, nothing happened crypto market started sinking after January 2018 and no growth was seen after that. People believe the market will again go up in December, but these are only assumptions. Most people think decision of the Indian Government on declaring Bitcoin illegal, market has crashed but that is not the reason, market does not depend on it because India has very less investor, Countries like: USA, UK, China, Japan, South Korea, and Russia are the big investor and they can affect the market. Not going too deep in this let’s analyze why the cryptocurrency is falling.

 

Why is Crypto Market falling down?

 

1. Media Coverage: Due to Bad media coverage, public perception changes with headlines of crashes as well as negative statements from financial institutions questioning the validity of currency. I still remember when JP Morgan threatened his employees if anyone will invest in bitcoin he will fire him from the job. These type of statements affect the market.

 

2. Inadequate Government: Bitcoin is decentralized and has no central authority regulating it. This allows users to avoid regular payment processes charged by the government. It is easy and cheap to lots of users because it means zero inflation or the central It also attracts cyber thieves who love stealing without leaving a digital footprint. Governments have refused to adopt the currency because financial institutions and banks are concerned about its ability to commit crimes. Earlier this year, the Finance minister of India Arun Jaitley said that “cryptocurrencies would not be recognized as a legal tender by the country“.

 

3. Lack of Security: For Bitcoin to gain stability, merchants, and consumers need a safe spot to store funds. Sadly, security issues are affecting the trust of the public in bitcoin. Cyber thieves have stolen lots of money from crypto exchanges. Last year, two exchange sites were robbed by hackers and for security reason, they were forced to pause the transaction for some days.

 

There is not a lot of more to discuss why a crypto market is falling, because we can’t predict what can happen next, Experts had failed in predicting whether the market will go up or down. Many of the Experts and also the trend cryptocurrency follows show the time is very close when a new record will be recorded. Probably, This New Year will give us a new record price of bitcoin. As per Tom Lee, “Bitcoin Price will reach to $15,000 this year-end“. So, at the End I just want to say cryptocurrency is unpredictable you don’t know when Crypto market will fall and when it will catch the skyrocket.

Want your Blog or Website to rank on top in Google search? Do you think your website has quality content and quality audience that can help you rank on top in searches?

NO, your website/blog cannot top the searches whether you have a quality content, quality audience, huge traffic but still you will fail to top the searches. If your blog/website has not yet index forget about that you will ever top the search and I will suggest you quit blogging and start doing something else. If you have not submitted your website for indexing in Search Engines (Google, Yahoo, Bing etc.) Do it Now! Otherwise, there is no proof of your website/blog in this mighty World of Technology.

There are many users out there who are not very much acquainted with the procedure on “How to Submit Website/Blog to Search Engine“. The steps are quiet and simple to be applied before moving on steps to submit Website/Blog to search engine, let us know why indexing is really important?

 

Why you should submit your Website to search engines?

Although Search engines can crawl the web automatically but still if you submit your website manually, you will have better opportunities of supplying useful information and URLs that Google was unable to crawl. it helps to improve your website and

  • Will alert you if and when potential problems or errors occur on your website.
  • Offer some insights as to how they view your website in their respective “management and dashboards”.

How to submit your website to Google?

Google discontinued their URL submission in July 2018. Now the only way to submit your website is by adding sitemap in Search Console.

 

What is a Sitemap?

It’s a file that lists all the Pages of a website in an XML file. It is usually located at “www.yourdomain.com/sitemap.xml”, if you don’t see it go to “www.yourdomain.com/robots.txt” this will usually list the sitemap URL.

Now, Follow the steps to submit your Website to Google:

  1. Go to Search Console.
  2. Select your Property i.e. Your Blog/Website.
  • If you have no property in your section you need to add and verify your website in Google Webmaster tool before doing this.
  1. Add your sitemap link to it and Submit it.

Google_search_console_sample

[gdlr_core_space height=”50px”]

If you want to submit a single Web page you can do it by going to:

Google_search_console_sample

  • Next, a modal will be opened Click on Request Index and then select crawl this URL only and press okay.

Google_search_console_sample

  • You have Successfully Submitted your website/blog to Google.

How to check if your website is Indexed?

Search on Google Using “site:” syntax

Syntax: site:yourdomain.com/page-to-check/

 

Conclusion:

Indexing is really very important for a website. if you want to check for further errors you can check website related or crawl related error in Search Console.

With the unfolding of modern Technologies and Increase in demand of Digital Marketing, Business are all doing good, they are growing to a large number with making Tons of Profit and The Winner of the game Digital Marketing is SEO i.e. Search Engine Optimization which plays an important role in the increase in demand of Digital marketing. So, let’s start with what is SEO before that let us know Why SEO is Important.

 

Why SEO is Important?

Often many Local Businesses ends up due to lack of Digital Marketing and also seen small businesses start to grow with help of Digital Marketing. It not only Increases the audience but also helps you in standing out of the crowd with an increase in demand.

 

What is SEO?

SEO (Search Engine Optimization) is the process of affecting the online visibility of a Website/Blog. It helps in Increasing Website Traffic, audience, rankings and the main thing growth of your website.

To understand what actually SEO means lets, break SEO down and look at its part:

Quality of Traffic: it helps in growing traffic, not visitors but it grows quality traffic user come to your web page who is genuinely interested in your products or services.

The quantity of Traffic: it helps in growing traffic not the fake views but the genuine one.

Rankings: It helps in ranking you higher in Google Search results and your website rankings on Alexa.

 

How SEO works?

Suppose you searched for a particular topic on a search engine (Google, Yahoo!, Bing, etc.) and you get a list of numerous of a website that could potentially answer your question.

But, have you ever thought what’s going behind it.

Here’s how it works: Search Engine (Google, Yahoo!, etc.) has a crawler that goes out and gathers information related to the keywords used by you in a search bar. The crawler brings out all the information gathered to build an index. That index is then fed through an algorithm that tries to match all data with your searched keywords.

 

Types of SEO:

 

On-Site SEO: Also known as ON Page-SEO. Main goal of ON – Site SEO is to:

To understand what a webpage is about.

Identify the webpage is relevant to searched keywords.

The page is useful and worthy of ranking containing quality content.

 

Off-Site SEO: Also known as OFF Page- SEO. It works outside the website to impact your rankings within search engine result pages.

 

Conclusion:

Digital Marketing is growing and will tend to grow further and the main role is played by SEO in growing it. Every Technology or Field gets outdated but Digital Marketing is the only field which will certainly grow more in coming days.

WordPress is probably the best, easiest and most powerful blog and website content management system (CMS) basically, it is an Open-source, online website written in PHP.

 

What WordPress can Do?

WordPress provides a variety of platform for websites such as Blogging, Business, eCommerce and for Portfolio website. EIY SYS also uses WordPress, now you can guess how good is word press.

 

Who uses WordPress?

As mentioned earlier, EIY SYS also uses WordPress and we prefer WordPress to a large scale because it is secure and most important it is Time-saving. Fortune 500 companies and celebrities also use word press. WordPress is used by good companies to publish their content on the web.

For example, The New York Times and CNN use WordPress.

 

Advantages of WordPress:

  • Easy to Use: Even a beginner can start using WordPress for making blog or website
  • SEO Friendly
  • Multiple Themes Option
  • Responsive Design
  • Plugins and Customization
  • Self Hosted Platform

 

How to get started with WordPress?

WordPress is 100% Free. It can also be downloaded for self-hosted installation.

  • Go to WordPress.com > Get Started > Enter your details and sign up.
  • Create Your WordPress Website by inserting your desired name of website/blog and check for its availability.
  • Once you are done with this, start searching for customized themes for word press and implement it. I prefer you to use Responsive word press theme for a better user experience.
  • After this, Start Posting to Increase traffic, make it SEO friendly. it can only be achieved if you have a quality content.

Refer EIY SYS articles for more information on SEO and submission of website to Google.

Conclusion:

Whether you are a small organization or a big organization or even individual word press is the best and easiest to be implemented, a much-reputed organization like CNN, The New York Times, EIY SYS uses word press to publish their content on the web.

Have you ever seen a small organization or business rising with online Promotions? I am sure your answer will be YES. Often you must have seen local business persons don’t have their own website they only promote their product by giving discounts and providing its details in only their own store. No one outside its store will ever know the offer if they had not visited the store and if the store owner decided to promote its product on Social Media his income will boost by 250% because more people will get to know about the offer more will come resulting in growth in business and income.

Nowadays, individuals are earning a lot of money just by promoting products in Social Media which is a professional language it is termed Social Media Marketing (SMM). Today, we will discuss in detail about Social Media Marketing and how to start with Social Media Marketing but before that, I personally suggest you if you want to expand your business or want to get fame you should consult Social Media Marketing Specialist to really get results. We at EIY SYS will help you get the name and fame that you wanted, we are professional in Social Media Marketing (SMM) and we assure you to expand your business and your profit by double.

 

What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites which help in increase in traffic. Social Media Marketing is based on the principle of organic search, which simply means when a website is listed on social media it gets more active, the website position on search engine also rises.

How to Increase Traffic (SEO)

How to submit your website to Search Engine

 

Social media Marketing (SMM) is of two types:

 

Active Social Media Marketing (SMM):

Active social media marketing (SMM) which means active promotion which basically means adding links to social media to generate traffic.

Best Active Social Media Marketing (SMM) are:

  1. Twitter
  2. Facebook
  3. Google+
  4. LinkedIn
  5. Pinterest
Passive Social Media Marketing (SMM): 

Passive social media marketing (SMM) which means promoting content via uploading status, publishing images, tweets etc. By using passive social media marketing we can analyze user experience to solve problems and remove dissatisfaction.

 

Conclusion:

Social Media Marketing (SMM) plays an important role in uplifting a company or an organization profile. if social media marketing is done in the right way you can expect a lot of fame and more profit. if you want to grow your audience and most important profit you should consult experts. We at EIY SYS have a lot of experience in social media marketing (SMM). Feel Free to contact us we will surely help you and will help you in standing top of the crowd.

What is PPC?

PPC stands for Pay Per Click, PPC is a very common and is an essential part for marketing the business, It is a model of Internet Marketing in which advertiser pay a fee each time when their ads are clicked. Basically, it is a way of buying visits for your site rather than earning them. EIY SYS provides pay per click service and we assure you a huge traffic.

Search engine advertising is one of the popular forms of Pay Per Click (PPC). It allows advertisers to bid for ad placement in a search engine’s sponsored link when someone searches for a keyword that is related to the advertiser offers. Google Ad words is an example of Pay Per Click (PPC) service. whenever you search any keyword on Google, you can check the first link, there must be written an AD on Top-Left of the link. small and large businesses use pay per click (PPC) for their growth.

Every time the ad is clicked, sending a visitor to our website, we have to pay the fee to search engine. It proves to be profitable if we are paying $2 for a click and getting $200 sale from it.

 

Pay Per Click (PPC) Keyword Research

Keyword research for pay per click an be time-consuming, but it is really important. your entire pay per click campaign is built around keywords. Here are the basic guidelines on how an effective Pay per Click (PPC) list should be:

1. Relevant: You have to find targeted keywords that will lead to higher pay per click rate, effective cost per click and increased profits.

2. Exhausted: Your keyword research should not only contain popular keywords but also to the long tail of search. Long tail keywords are less common and more specific, but they help for the majority of search driven-traffic. they are also less expensive.

3. Expansive: Pay Per Click (PPC) is iterative. You have to constantly refine them to grow.

if you are ready to start growing your small business to large contact us. EIY SYS provides Pay Per Click (PPC) Service at a reasonable price and assures your business growth. Contact us for more details.